What is Search Engine Optimisation
Search Engine Optimisation or for short SEO is basically making your site search engine friendly. It is the process of optimizing your web site for Search Engines.
Whatever your reasons for web presence, one thing for sure is that you want to get noticed. If you have a web site that sells your products then you will need to get your web site noticed in order to get sales. If you are a blogger then you will need to get your blog noticed in order to get readers to your blog. So SEO is something all those with web presence should be interested in.
The internet is huge and in order to succeed you need to beat your competitors. One way to do this is by getting a Higher Search Engine Ranking than them. It is common knowledge that you need to appear on the first page of the search engine if you want maximum traffic to your site. Your site also needs to preferably be above the fold.